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Originality Is Key – 27/01/2014

It is natural to check out your competition and how they are doing but you should expect to find they‘re doing something that might be better than you. Your gut instinct may be to do what they‘re doing but BETTER however, you won‘t be doing yourself any favours in the long run.

People may choose to look at them more than you initially but lots of ‘new’ things can often make a company popular UNTIL they loose sight and forget to do the old things that made them successful in the first place.

Turn your envy into motivation and re-evaluate your Business to see what you can do that no one else does – this is what creates a winning formula as your initiative will shine through!

Don‘t be a sheep, be the leader!