Blog

Trust Is The Key For A Long Standing Client – 07/03/2017

It may seem like old hat to say it but any good marketer will tell you how you need to balance both online and offline marketing for your business to make it sustainable. Technology is advancing and becoming more relevant to our daily life but it will never be solely embraced by everyone and that is important to remember when you are trying to publicise your business.

Read More

You Are Never Too Old To Learn New Skills – 13/11/2017

Sitting at our local pool watching my daughters receive their swimming lessons has made me think about how it doesn’t matter how old we are, we can always learn new skills. My two weren’t put into lessons at an early age so in comparison to a lot of children, they are behind on their swimming skills set. Do they look at it and feel embarrassed? Do they look at us and think we should have done it differently? Nope, they are just in that pool cracking on and enjoying learning something new and revelling in the excitement of achieving new goals.

Read More

Nerves, Who Wins? – 02/10/2017

With the stigma of mental health being tackled in the media, I wanted to take the opportunity to discuss something that happens to a lot of people – both in business but personally too. Fight or flight……ever felt it? Know what I’m talking about? That moment you freeze and so does time, every part of you wants to run as far away as possible, every negative thought possible runs through your head but you know that if you don’t do it, you are letting yourself down inside. It’s horrible, exhausting and sometimes just a nightmare you don’t need.

Read More

It‘s OK To Be “Not My Cup Of Tea” – 23/05/2017

Note the inverted commas here……being called “not my cup of tea” doesn‘t necessarily mean you are not good at what you do. What does the person classing you as this define this by? Did they feel their needs were not met? Did they think you didn‘t follow through with what was quoted? Did they think they didn‘t get value for money? Did one of these reasons call them to label you as “not my cup of tea”?

Read More

Top 5 Marketing Tips – 07/02/2017

The first thing to understand about marketing is that there is no blanket way to doing it right. Different business industries and sizes need very different forms of marketing – something that we always recommend you seek professional help and advice with. However, there are some standard practices that everyone should follow no matter how big or small they are and we have highlighted our top 5 tips below for you.

Read More

Merge Your Circles – 03/01/2017

When embarking on promoting your business, how much preparation do you do? Do you sit down and plan it all meticulously out or do you throw bits here and there and hope that something works? No one will disagree with you when you say planning is boring…..it so is. Not even tea and cake can make it exciting but it is important and in the long run, will save you a lot of time, promise!

Read More

Are You Chicken Or Tofu? – 09/08/2016

Why do we have so many choices of different meats, vegetarian or vegan options in places to eat? Some are gluten free, dairy free, some are under 500 calories………why? It’s because food is not a ‘one size fits all’ kind of thing. You can’t serve chicken to a vegetarian, you can’t serve ice cream to a vegan and you can’t serve a sandwich to a celiac. If we can understand and embrace that in life, why do we struggle to understand this in our work life too?

Read More

The Difference Between Milk And Dishwater – 30/06/2016

It doesn‘t matter what we are buying or selling. Advertising, web design, dog walking, prints…..there will always be someone out there who will do it cheaper than you. Whilst this can be annoying, the first thing to understand is that that is ok. There is always enough business for all of you so get that worry out of your head. Then realise that you will not always be everyone‘s cup of tea, that too is ok.

Read More

Personal VS Formal – I‘m Just “Me”! – 31/05/2016

When using social media for your business, it can be hard to know how to word your posts. At the end of the day, you want people to see you as competent, professional and gain their respect but also, there is a fine line between that and alienating them. There is nothing worse than reading social media posts where people come across as arrogant, up themselves or too posh for the likes of you. It‘s an instant turn off and sometimes, we don‘t even realise as the ‘postee‘ that it‘s happening!

Read More

Self Employed And Sick – 10/02/2016

For most of us who are self employed, sickness means work stops. Without staff you can delegate to, if you don‘t do it, no one else will. This means being sick is a real fear for self employed people because not only does it mean the obvious such as cash flow reducing and letting customers down but what about your business reputation too?

Read More