Blog

My Facebook Pet Peeve – 23/10/2020

Missing information – there, I said it without even an introduction! Missing information on a Facebook page is as frustrating as going to a restaurant and there being no menu, or going to a car dealership but they have no keys to the cars. People want accurate, quick and easy information, if you don’t give it to them, they get frustrated.

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It‘s All About Perspective – 31/01/2020

I was in a supermarket the other day queuing with my shopping to pay and the gentleman in front of me said to the staff member “wow, what’s going on, it‘s so busy in here today!” She looked up, smiled and said “is it, or is it a case of there are less staff working today?” Both of us looked at each other, looked around the shop and shrugged thinking “actually, that‘s probably more the case”. It got me thinking, sometimes it isn‘t what we think, it‘s actually all about our perspective of the situation…… different perspectives bring different thoughts.

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Choosing Advertising Is Like Choosing A Meal – 01/08/2019

When you go out for a meal, do you or do you not sit and stare at the menu for a while before choosing? What makes that final decision for you on what to order? We usually look at the price of it, we tend to have our meal budget in our mind. No one wants to pay £30 for a salad! We look at what might be filling and stave off hunger for a bit longer, particularly if we know it has to last us a while. We look at nutritional value (if we‘re being good!) – what vitamins is it going to give us, how is it going to help our body? Ultimately we‘re looking for taste; something yummy, delicious and meets our own personal taste buds, we‘re all different after all.

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Do You Manage Expectations? – 25/03/2019

We have touched upon this before about how people expect a good service as soon as they enter into a contract with you. This is as simple as ordering from the local takeaway and expecting your order to be correct, fresh and hot, through to ordering next day delivery on a parcel or signing a 12 month contract on a phone line. Each time we hand over money, we have a preset expectation of that business or person.

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The 2nd Page Of Google Effect – Part 2 – 19/02/2019

In our last blog, we discussed it was so relevant to have your website on the first page of Google along with some top tips of how to help your website rank better for free. Following on from that popular topic, today we’re looking at how social media also suffers from the “2nd page of Google effect”.

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The 2nd Page Of Google Effect – Part 1 – 13/12/2018

The way that Forest Traders works has changed dramatically over its 6 years to fall in line with how society moves with their use of technology and their needs. Only 10 years ago we were all relying on big yellow books for all of the phone numbers we needed; fast forward those years and those books are no longer even in production. It‘s exciting to see how we advance and embrace technological improvements to our lives but at the same time, it‘s scary to see just how much is changing. As a business, it‘s even harder to try to keep up!

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I Don‘t Have Time To Invest In My Business – 13/06/2018

Recently a local business spoke to me about their marketing. Sales have decreased, interactions are lower since the new Facebook algorithms came in and business is generally slow. When we chatted about it, they told me that they don‘t do much in the way of marketing other than Facebook…..problem solved I thought, with some training in Twitter, Instagram and perhaps Linkedin, their sales will boost in no time with higher brand awareness. Perhaps some shows, open mornings and links with other fellow businesses would boost this even more. However the suggestions I made were met with the same answer……….“I don‘t have any more time to invest in the business”. Leaving them with a decision, run the business at a loss with the hope that things will improve or close down.

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GDPR & Cyber Security – Show The Real You – 05/04/2018

Recently I attended a seminar on GDPR and Cyber Security. It was a real eye opener as to how people work behind the scenes to steal your identity and that these days, we should be looking & thinking about identity theft more so than perhaps just our bank details being stolen. Whilst it made me think about what information I personally give out about myself (sometimes without even thinking) and how in some instances I might be more complacent than I should be, at the same time it pointed out to me how my last blog was really relevant. If you didn’t read it, you can HERE.

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Trust Is The Key For A Long Standing Client – 07/03/2017

It may seem like old hat to say it but any good marketer will tell you how you need to balance both online and offline marketing for your business to make it sustainable. Technology is advancing and becoming more relevant to our daily life but it will never be solely embraced by everyone and that is important to remember when you are trying to publicise your business.

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You Are Never Too Old To Learn New Skills – 13/11/2017

Sitting at our local pool watching my daughters receive their swimming lessons has made me think about how it doesn’t matter how old we are, we can always learn new skills. My two weren’t put into lessons at an early age so in comparison to a lot of children, they are behind on their swimming skills set. Do they look at it and feel embarrassed? Do they look at us and think we should have done it differently? Nope, they are just in that pool cracking on and enjoying learning something new and revelling in the excitement of achieving new goals.

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